For most companies in Singapore, SEO is no longer an “Alien” jargon to them as it has become the most essential online marketing tool in the Digital world of internet.
Thanks to search engine like Google and Yahoo whom has introduce the concept of SEO (known as
Search Engine Optimization) to the Business world in Asia in the 90s.
SEO in short is a process of getting online traffic from the search result which has the potential to convert to sales.
Nowadays, companies in Singapore has increasingly aware that consumers whether corporate or general are more cautious and demanding and they will do a lot of research on the company’s background to determine the creditability and reliability before they make the decision to purchase the product or services from the selected vendor.
Understanding the marketing trend, business owners have discard the traditional modes of advertisement
such as newspaper, radios and TV advertisements and tapping on the power of internet to get the conversion
of sales. Which is definitely more efficient and cost saving in the long term for them.
Most business owners strongly believe that getting High Rankings aka first page in the Google search engine will get a better sales conversion, as most consumers will only scan through the first or second page of the search engine pages when they type the related keywords for the products or services they desired.
Which in turn encourage the business owners to allocate more budget to do the PPC known as Pay Per Click and even engage SEO companies to run the campaign for them and get the desirable result.
Although using the SEO services is a more economical way of advertising and marketing especially in Singapore. Business owners will need to understand that SEO is a long term and gradual process to get the desirable sales conversions.